Kimi Media Studies

The advert that I have created for this project will be advertising Pokemon Legends: Arceus (2022), a Nintendo Switch game, and it is targeted towards people ages 25-40. This advert starts with a CEO being very stressed out in his office because of work and he was then introduced to the world of Pokemon by the sudden appearance of a Pikachu from his bag. My goal for this advert is to convey meaning to the audiences that this game is not only made for children, but adults can also enjoy and have fun playing this game as much as children do. How does your product use or challenge conventions and how does it represent social groups or issues? I have watched and analyzed some Pokemon adverts to see how my advert compares to them. My advert conforms to a few different features that are usually present in Pokemon adverts. I used CGI to bring Pokemons into the real world, which has often been done in previous Pokemon adverts to build an emotional connection between the main character and the ...

Week 1 This week, I made a blog and a youtube channel to compile all my media theories and project in one place. We also did a recap on camera shots, angles and movement that we learned last year during AS level. Week 2 This week, we were introduced to the Advert Storyboard project by our teacher. He briefly explained what we were doing for the project, the timeline, the deadline and the rubric. We made a video about different camera shots and angles so it would help us later on when making the storyboard. He also told us to start thinking and get a rough idea for what brand/product we are going to make the advert for. Links to blog posts: Camera Angles Week 3 This week we learned about new theories and terminologies. We made a video about different camera movements. We were also surveyed by the teacher about what product we were going to choose for the project and I chose Nintendo Switch console as the product I was going to advertise. We were told to choose an advert and analyze them...

 This is a draft of my essay for the advert storyboard project. During class, Mr Nick explained and gave us guidance of how to structure the essay properly and the contents that should be in it.  These are the 4 important points that should be written in the essay: 1. How does your product use or challenge conventions and how does it represent social groups or issues?  2. How does your product engage with audiences and how would it be distributed as a real media text?  3. How did your production skills develop throughout this project? 4. How did you integrate technologies – software, hardware and online – in this project? 

  After pitching my   Storyboard Project Plan 2 .0 , I received suggestions and advise from my teacher, Mr. Nick. First, he suggested that I should add some reaction shots in between shot 11 and 12. Second, he said that the phone in shot 23A can be misleading because it could make audiences to think that it is a mobile game. Lastly, he advised to make the advert a little shorter in time. Here is a revised, third version of the plan for my Pokemon Legends: Arceus advertisement: Product:  Pokemon Legends: Arceus (video game) Target Market:  People ages 25-40 Setting:  CEO's office/workplace, House Outfit:  Formal Clothing/Suit/Work clothes, gradually gets messier throughout the advert. Storyline: (Pokemon names are written in Italics) - main character: mid 30s man is a CEO of a company - shot of name plaque on desk (CEO), man working on the background out of focus in his office signing papers getting work calls non-stop (DGS: phone ringing, fli...

  This is the first draft of my storyboard and I pitched this to my teacher, Mr Nick. He said it was good, but he has some feedback and suggestions.  First, he suggested that I should add some reaction shots between shot 11 and 12 of co-workers inside the office, so it suggests the audiences to also feel confused.  Second, he said that the phone in shot 23A can be misleading because it could make people think that it is a mobile game instead of a game from the Nintendo Switch console. So he advised to replace the phone with a nintendo switch or the TV.  Next, 8 seconds of shot 8 was too long so he said it was okay to remove the narrative "Available now in stores and the nintendo  shop" because it is already written down as text on the screen. Lastly, he advised to make the advert a little shorter in time.

Official DIGIMON CARD GAME : Grow and Change This is an advertisement for the Digimon Card Game. This advertisement focuses on advertising and introducing Digimon's card game to the audiences. Media Language This advert was made to advertise the game  and introduce a Digimon card game but instead of directly explaining and showing the Digimon card game, they instead told a story based on nostalgia while also hinting the gameplay of the card game. This storytelling advert technique is used to make the advert more interesting and appealing to their audiences. In the advert, a shot of a card and then the main character thinking hard is shown and then a shot of a girl and a boy playing is shown right after with a vintage effect. This suggests that it is a flashback. This advert includes a CGI that brought Agumon to life, following and spectating the main character throughout the advert. The flashback scenes are also made possible by putting a vintage/retro video filter on it which conn...

After pitching my Storyboard Plan 1.0 , I received suggestions and advise from my teacher, Mr. Nick. He said that there was too much going on and that I had to make some scenes more simple. He also suggested to add a slogan instead of just stating "Available now" at the end of the advert.   I changed and revised the storyline of my advertisement and added a slogan at the end of the advert. Here is a revised, second version of the plan for my Pokemon Legends: Arceus advertisement: Product:  Pokemon Legends: Arceus (video game) Target Market:  People ages 25-40 Setting:  CEO's office/workplace, House Outfit:  Formal Clothing/Suit/Work clothes Storyline: (Pokemon names are written in Italics) - main character: mid 30s man is a CEO of a company - shot of name plaque on desk (CEO), man working on the background out of focus in his office signing papers getting work calls non-stop (DGS: phone ringing, flipping papers) - man's bag rustles, makes "pika-pika" s...

New Discovery: Rare Footage of Meltan in the Wild! This is an advertisement for the game Pokemon Let's Go, Pikachu/Eevee. This advertisement focuses on advertising and introducing a new Pokemon called Meltan that players can find and catch in the game. Media Language This advert was made to advertise the game  and introduce a new Pokemon called Meltan, but instead of directly explaining and showing the Pokemon, they instead told a story while also giving facts and hints about the new Pokemon. This storytelling advert technique is used to make the advert more interesting and appealing to their audiences. a shot of a group Meltans cuddling could be seen and then there was a fade to white to a shot of a shadow of a large Pokemon. The fade to white represents a glow and this connotes that the shadow of the large Pokemon is somehow related to the Meltans, something happened to them. This leaves a mystery to the audience so they will want to find out more about them This advert was made ...

Today, I pitched my advertisement idea for the storyboard project for the first time to my media teacher, Mr. Nick. I explained how I planned to make a Nintendo Switch advertisement targeted for adults about a stressed out business man relieving his stress by playing the Nintendo Switch with his colleagues. Mr. Nick said that it was lacking something and suggested to add more to the idea and give more interesting aspects to it so it would be more appealing to the audiences. I gave it a lot of thought and came up with more ideas throughout the lesson. I also decided to change the product of my advertisement to the game Pokemon Legends: Arceus to focus more on advertising a specific game instead of advertising many different games on the console. Here is a rough plan of my advertisement: Product: Pokemon Legends: Arceus (video game) Target Market:  People in their mid 30s  Setting: CEO's office/workplace, House Outfit:  Formal Clothing/Suit/Work clothes Storyline: (Pokemon ...

  Link :  https://www.youtube.com/watch?v=-wIfyQ8_vOE Camera Movements: 1. Pan 2. Zoom 3. Arc 4. Tracking/Dolly 5. Crane/Helicopter 6. Tilt 7. Handheld 8. Steadicam

(click the images for a higher quality preview) Here is my second attempt of storyboarding. This is a storyboard of a 2022 Nintendo Switch Advertisement (Spend quality time with the whole family this summer!) (0:00 - 0:13)