Kimi Media Studies

  Case Study - Alita: Battle Angel (2019) When the first trailer of Alita: Battle Angel was released, critics and viewers did not like the design of Alita's eyes. They said that it was too big. They expressed their disappointment and criticisms on social medias like Twitter, YouTube and Facebook. The producers of the films heard the viewers' criticisms and they thought that the eyes was not too small but that it needs to be bigger to make it less weird. The considered making the eyes bigger but then they decided to enlarge Alita's iris instead.

David Gauntlett's Identity Theory 1. We get SOME of our identity from the media 2. In the past, representations were simple. Now representations are complex. Case Study Jojo Siwa - kids influencer - came out as a part of the LGBTQ+ - is open about her relationship with her girlfriend - represents the LGBTQ+ community - short hair and dressed less childish after coming out

Case Study - Syrup causes Kidney Failures Agenda Setting - A common story between Indonesian news right now is about kidney failure.  Framing: Most of the news about this story is pro BPOM (indonesian's health organisation) to ban syrups with Etilen Glikol. Some of the news about this story is against BPOM (indonesian's health organisation) to ban syrups with Etilen Glikol. They said that it is only a myth.

Moral panics are irrational fears that have been spread and exaggerated by the media.  5 stages of Moral Panic Concern - an event sparks social anxiety. Hostility - a subculture is seen as ‘folk devils’ who are looked upon with hostility. Consensus - fear of this subculture becomes the dominant narrative in media and social discussion. Disproportionality - The threat is exaggerated Volatility - A societal change is made                   * A moral panic emerges and disappears suddenly (often when another moral panic takes its place) Case Study - Lightyear (2022) Concern  - The film Lightyear was released in America and there was a same-sex kissing scene in the movie. Hostility  - People were saying that Disney and Pixar were the "Folk Devils" for displaying homosexual scenes on childrens' movies. They also said the LGBTQ+ were bad and a sin. Consensus  - The news was soon filled with hate on Lightyear, Disney, Pixar a...

  Case Study - The Voice The Voice, founded in 1982, is a British national African-Caribbean newspaper operating in the United Kingdom. The paper is based in London and was published every Thursday until 2019 when it became monthly. It is available in a paper version by subscription and also online. Who is the Audience This newspaper is operating  in the United Kingdom and online and is targeting Black British Adults. How have they been targeted?  Black British adults are targeted by including more news and articles about black people, events and culture. They also do not use black stereotypes on their news. Black people are represented as the majority and white people are represented as the minority in this newspaper. When there is news about white people, it was mostly negative, such as this article ( https://www.voice-online.co.uk/news/2021/10/10/strawberry-slavery/ ) This newspaper subverts post-colonialism, since they do  not represent themselves as the "others...

  Post-colonialism is the representation of white, British people in the media after the colonization to make them look superior and stay in power against the others. White, British people are represented as heroic, clean, polite, strong, while the others are represented as exotic and barbaric. Case Study - Bridgerton Bridgerton comforts post-colonialism because the British royalty are dressed very nicely, they talk and act very politely, they live in a mansion and are highly respected by people. However, it also subverts post-colonialism because the royalty in this series consists of a lot of people with color/the "others", instead of only white British people. The main character, Simon Basset, is a black man and he is married to Daphne Basset, a white British woman. The white British people can be seen living together along with the "others"

A jump cut is a technique in film editing where a single continuous sequential shot is broken into two parts, with footage being removed in order to render the effect of jumping forward in time. There are five different applications of this technique: Style The first jump cut example is to simply create a stylish presentation. Think of the opening character introductions in Guy Ritchie’s Snatch and how the jump cuts create a rhythm and style that lures us into this darkly comedic yet dangerous criminal underworld. We can also look at Terrence Malick’s films like The Tree of Life, a film presented as more of a memory and/or dream. In this case, we can see how to use jump cuts to create a lyrical or poetic narrative that isn’t beholden to strict and rigid structures. Energy The second jump cut example is used to create energy. Consider Run, Lola, Run and how our main character’s frantic race against time is accelerated by jump cuts. Or what about Mad Max: Fury Road where the action is ad...

Celebrity vs Star : Celebrity is a famous person who is usually only famous locally or in a specific group of audiences (local/niche)  Star is a famous person who is famous worldwide regardless of the target audiences. Example:  Agnes Monica, an Indonesian singer, is a Celebrity because she is well-known in Indonesia, but not worldwide, while Michael Jackson is a Star , because he is very well-known worldwide. Why people are interested to celebrities? Love  - We are fascinated with the love lives of the stars, can also feel a romantic affiliation with them.  Ordinariness  - We like to see them doing routine things, living normal lives just like our own. Success  - We like the idea of overnight success, and failure before success. This appeals to our sense of fair play. Consumption  - We are fascinated by the huge material wealth brought by media success. Not just luxury homes and cars, but also strict dietary regimes set by expensive nutritionists, h...

Roland Barthes stated that there are 5 different types of narrative codes that are common to all media texts. A code is an aspect that can derive meanings to the audience.  The 5 different narrative codes are: Hermeneutic/Enigma Codes (HER) : An element of the story that is not fully explained which leaves a mystery to the audiences and makes them question the answer. Proairetic Codes (ACT) : Any action or event that suggests that something else is going to happen after and makes the audiences guess what is going to occur next. Semantic Codes (SEM) : The connotation within the story that gives a further meaning beyond the denotation. Symbolic Codes (SYM) : A deeper meaning that can be conveyed in a text. A visual metaphor that is usually used to symbolize opposition (a result of binary opposites ) Cultural Codes (REF) : A specific shared understanding of a knowledge by a culture/society/social group that makes meaning in a text. Case Study - Twenty Five Twenty One (2022) EP. 1 ...

   A  sign is a form of a sucessful communication which consists of the signifier  and the  signified . Signifier : A form of image, sound, gesture or event that shows and conveys meaning to communicate with the viewer. Signified : The concept that the signifier represents. Denotation : The literal meaning (ex. a crow is a bird) Connotation: The implied meaning (ex. in a horror movie, a crow symbolizes death, danger) There are 3 types of signs: Icon : a sign that physically resembles the signified. (ex. an image, a photo) Index : a sign that is has a direct relation to the signified in a way that can be observed or inferred. (ex. smoke = fire) Symbol : a sign that has no direct relation to the signified and it must be agreed on by the society. (ex. red for stop and green for go in traffic lights)                        Icon                       ...