Kimi Media Studies

Official DIGIMON CARD GAME : Grow and Change This is an advertisement for the Digimon Card Game. This advertisement focuses on advertising and introducing Digimon's card game to the audiences. Media Language This advert was made to advertise the game  and introduce a Digimon card game but instead of directly explaining and showing the Digimon card game, they instead told a story based on nostalgia while also hinting the gameplay of the card game. This storytelling advert technique is used to make the advert more interesting and appealing to their audiences. In the advert, a shot of a card and then the main character thinking hard is shown and then a shot of a girl and a boy playing is shown right after with a vintage effect. This suggests that it is a flashback. This advert includes a CGI that brought Agumon to life, following and spectating the main character throughout the advert. The flashback scenes are also made possible by putting a vintage/retro video filter on it which conn

After pitching my Storyboard Plan 1.0 , I received suggestions and advise from my teacher, Mr. Nick. He said that there was too much going on and that I had to make some scenes more simple. He also suggested to add a slogan instead of just stating "Available now" at the end of the advert.   I changed and revised the storyline of my advertisement and added a slogan at the end of the advert. Here is a revised, second version of the plan for my Pokemon Legends: Arceus advertisement: Product:  Pokemon Legends: Arceus (video game) Target Market:  People ages 25-40 Setting:  CEO's office/workplace, House Outfit:  Formal Clothing/Suit/Work clothes Storyline: (Pokemon names are written in Italics) - main character: mid 30s man is a CEO of a company - shot of name plaque on desk (CEO), man working on the background out of focus in his office signing papers getting work calls non-stop (DGS: phone ringing, flipping papers) - man's bag rustles, makes "pika-pika" sound -

New Discovery: Rare Footage of Meltan in the Wild! This is an advertisement for the game Pokemon Let's Go, Pikachu/Eevee. This advertisement focuses on advertising and introducing a new Pokemon called Meltan that players can find and catch in the game. Media Language This advert was made to advertise the game  and introduce a new Pokemon called Meltan, but instead of directly explaining and showing the Pokemon, they instead told a story while also giving facts and hints about the new Pokemon. This storytelling advert technique is used to make the advert more interesting and appealing to their audiences. a shot of a group Meltans cuddling could be seen and then there was a fade to white to a shot of a shadow of a large Pokemon. The fade to white represents a glow and this connotes that the shadow of the large Pokemon is somehow related to the Meltans, something happened to them. This leaves a mystery to the audience so they will want to find out more about them This advert was made

Today, I pitched my advertisement idea for the storyboard project for the first time to my media teacher, Mr. Nick. I explained how I planned to make a Nintendo Switch advertisement targeted for adults about a stressed out business man relieving his stress by playing the Nintendo Switch with his colleagues. Mr. Nick said that it was lacking something and suggested to add more to the idea and give more interesting aspects to it so it would be more appealing to the audiences. I gave it a lot of thought and came up with more ideas throughout the lesson. I also decided to change the product of my advertisement to the game Pokemon Legends: Arceus to focus more on advertising a specific game instead of advertising many different games on the console. Here is a rough plan of my advertisement: Product: Pokemon Legends: Arceus (video game) Target Market:  People in their mid 30s  Setting: CEO's office/workplace, House Outfit:  Formal Clothing/Suit/Work clothes Storyline: (Pokemon names are

  Link :  https://www.youtube.com/watch?v=-wIfyQ8_vOE Camera Movements: 1. Pan 2. Zoom 3. Arc 4. Tracking/Dolly 5. Crane/Helicopter 6. Tilt 7. Handheld 8. Steadicam

(click the images for a higher quality preview) Here is my second attempt of storyboarding. This is a storyboard of a 2022 Nintendo Switch Advertisement (Spend quality time with the whole family this summer!) (0:00 - 0:13)

I think I will choose Nintendo as the brand for my Media studies' storyboard project. Here are answers to 7 different questions regarding what I think Nintendo's brand identity is: Who is your best customer?  Although Nintendo offers games for people of all ages, they focus on targeting people between the ages of 15–30 and families who are interested in playing video games. How does your product or service benefit your customers? Nintendo offers a wide variety of video games, along with a platform for these video games to be played at and a community for their customers, allowing them interact with one another through games. What are your strengths? Nintendo has a very wide variety of games of every genre, ranging from sport games, arcade games, action games, children's games, RPG, etc. They also have a lot of partnerships with companies such as Disney, which allow them to use Disney characters on their games.  Who is your competition? Sony, Xbox, Electronic Arts, Ubisoft

  (click the images for a higher quality preview) This is my first storyboard that I did during class. We followed along with the teacher as he taught us and gave us some useful tips of how to draw a storyboard. We all drew a storyboard of a commercial (MoneySupermarket.com commercial). What i found easy : the concept of a storyboard is easy enough to grasp and it wasn't as difficult and complicated as I thought it would be. What i found hard : I found it hard to often have to think if other people would understand what i'm trying to draw. For this task, we drew a storyboard of something that actually exists, and it was relatively easy and simple to do. But i think it would be hard to draw a storyboard of a plan of something that doesn't exist yet, which we need to create from our own imagination.

  The new Mercedes-Benz S-Class: King of the City Jungle This is an advertisement for Mercedes-Benz's 2017 S-Class car. This advertisement focuses on advertising their new Energizing Comfort Control which includes a Mood Changing Technology system which adjusts temperature, fragrance, lighting mood, seats, music, and other components. Media Language This advert was made to advertise the new technology in the  Mercedes-Benz's 2017 S-Class car, and instead of directly explaining and showing what the technology is and what it can do, they instead do this by first telling a story which has a problem/disruption and making the technology as the solution of the problem/the attempt of repair which in this case the repair is successful. This storytelling advert technique is used to make the advert more interesting and appealing to their audiences. The producers made the main character a human with a lion head by CGI to make the advert more iconic, appealing, new and easier to be remembe

Roland Barthes stated that there are 5 different types of narrative codes that are common to all media texts. A code is an aspect that can derive meanings to the audience.  The 5 different narrative codes are: Hermeneutic/Enigma Codes (HER) : An element of the story that is not fully explained which leaves a mystery to the audiences and makes them question the answer. Proairetic Codes (ACT) : Any action or event that suggests that something else is going to happen after and makes the audiences guess what is going to occur next. Semantic Codes (SEM) : The connotation within the story that gives a further meaning beyond the denotation. Symbolic Codes (SYM) : A deeper meaning that can be conveyed in a text. A visual metaphor that is usually used to symbolize opposition (a result of binary opposites ) Cultural Codes (REF) : A specific shared understanding of a knowledge by a culture/society/social group that makes meaning in a text. Case Study - Twenty Five Twenty One (2022) EP. 1 SPOI

   A  sign is a form of a sucessful communication which consists of the signifier  and the  signified . Signifier : A form of image, sound, gesture or event that shows and conveys meaning to communicate with the viewer. Signified : The concept that the signifier represents. Denotation : The literal meaning (ex. a crow is a bird) Connotation: The implied meaning (ex. in a horror movie, a crow symbolizes death, danger) There are 3 types of signs: Icon : a sign that physically resembles the signified. (ex. an image, a photo) Index : a sign that is has a direct relation to the signified in a way that can be observed or inferred. (ex. smoke = fire) Symbol : a sign that has no direct relation to the signified and it must be agreed on by the society. (ex. red for stop and green for go in traffic lights)                        Icon                                               Index                                                 Symbol