Brand Identity - Nintendo

I think I will choose Nintendo as the brand for my Media studies' storyboard project. Here are answers to 7 different questions regarding what I think Nintendo's brand identity is:

Who is your best customer? 
Although Nintendo offers games for people of all ages, they focus on targeting people between the ages of 15–30 and families who are interested in playing video games.

How does your product or service benefit your customers?
Nintendo offers a wide variety of video games, along with a platform for these video games to be played at and a community for their customers, allowing them interact with one another through games.

What are your strengths?
Nintendo has a very wide variety of games of every genre, ranging from sport games, arcade games, action games, children's games, RPG, etc. They also have a lot of partnerships with companies such as Disney, which allow them to use Disney characters on their games. 

Who is your competition?
Sony, Xbox, Electronic Arts, Ubisoft, Steam

How is your business different from competitors?
Unlike most gaming companies, Nintendo often has a family-friendly image attached to them. Most of their consoles, such as the Nintendo Switch, Wii and WiiU, and their most popular games, such as Mario Kart, Pokemon, Super Smash Bros, The Legend of Zelda: Breath of the Wild and 1-2-Switch are built so that it can be enjoyed by people of any ages, alone or together as a family.

What is your brand voice?
Family-friendly, convenient, fun, versatile, warm and unique.

How do you want customers to describe their experience? 
A fun, interactive, unforgettable gaming experience