Kimi Media Studies

  This brief was made my our media studies teacher, Mr. Nick https://paknick-regentsmedia.blogspot.com/2022/09/podcast-project-brief.html PROJECT PC

The advert that I have created for this project will be advertising Pokemon Legends: Arceus (2022), a Nintendo Switch game, and it is targeted towards people ages 25-40. This advert starts with a CEO being very stressed out in his office because of work and he was then introduced to the world of Pokemon by the sudden appearance of a Pikachu from his bag. My goal for this advert is to convey meaning to the audiences that this game is not only made for children, but adults can also enjoy and have fun playing this game as much as children do. How does your product use or challenge conventions and how does it represent social groups or issues? I have watched and analyzed some Pokemon adverts to see how my advert compares to them. My advert conforms to a few different features that are usually present in Pokemon adverts. I used CGI to bring Pokemons into the real world, which has often been done in previous Pokemon adverts to build an emotional connection between the main character and the

Week 1 This week, I made a blog and a youtube channel to compile all my media theories and project in one place. We also did a recap on camera shots, angles and movement that we learned last year during AS level. Week 2 This week, we were introduced to the Advert Storyboard project by our teacher. He briefly explained what we were doing for the project, the timeline, the deadline and the rubric. We made a video about different camera shots and angles so it would help us later on when making the storyboard. He also told us to start thinking and get a rough idea for what brand/product we are going to make the advert for. Links to blog posts: Camera Angles Week 3 This week we learned about new theories and terminologies. We made a video about different camera movements. We were also surveyed by the teacher about what product we were going to choose for the project and I chose Nintendo Switch console as the product I was going to advertise. We were told to choose an advert and analyze them

 This is a draft of my essay for the advert storyboard project. During class, Mr Nick explained and gave us guidance of how to structure the essay properly and the contents that should be in it.  These are the 4 important points that should be written in the essay: 1. How does your product use or challenge conventions and how does it represent social groups or issues?  2. How does your product engage with audiences and how would it be distributed as a real media text?  3. How did your production skills develop throughout this project? 4. How did you integrate technologies – software, hardware and online – in this project? 

Celebrity vs Star : Celebrity is a famous person who is usually only famous locally or in a specific group of audiences (local/niche)  Star is a famous person who is famous worldwide regardless of the target audiences. Example:  Agnes Monica, an Indonesian singer, is a Celebrity because she is well-known in Indonesia, but not worldwide, while Michael Jackson is a Star , because he is very well-known worldwide. Why people are interested to celebrities? Love  - We are fascinated with the love lives of the stars, can also feel a romantic affiliation with them.  Ordinariness  - We like to see them doing routine things, living normal lives just like our own. Success  - We like the idea of overnight success, and failure before success. This appeals to our sense of fair play. Consumption  - We are fascinated by the huge material wealth brought by media success. Not just luxury homes and cars, but also strict dietary regimes set by expensive nutritionists, holidays etc.  Dream turned Sour (d

  After pitching my   Storyboard Project Plan 2 .0 , I received suggestions and advise from my teacher, Mr. Nick. First, he suggested that I should add some reaction shots in between shot 11 and 12. Second, he said that the phone in shot 23A can be misleading because it could make audiences to think that it is a mobile game. Lastly, he advised to make the advert a little shorter in time. Here is a revised, third version of the plan for my Pokemon Legends: Arceus advertisement: Product:  Pokemon Legends: Arceus (video game) Target Market:  People ages 25-40 Setting:  CEO's office/workplace, House Outfit:  Formal Clothing/Suit/Work clothes, gradually gets messier throughout the advert. Storyline: (Pokemon names are written in Italics) - main character: mid 30s man is a CEO of a company - shot of name plaque on desk (CEO), man working on the background out of focus in his office signing papers getting work calls non-stop (DGS: phone ringing, flipping papers) - man's bag rustles, m

  This is the first draft of my storyboard and I pitched this to my teacher, Mr Nick. He said it was good, but he has some feedback and suggestions.  First, he suggested that I should add some reaction shots between shot 11 and 12 of co-workers inside the office, so it suggests the audiences to also feel confused.  Second, he said that the phone in shot 23A can be misleading because it could make people think that it is a mobile game instead of a game from the Nintendo Switch console. So he advised to replace the phone with a nintendo switch or the TV.  Next, 8 seconds of shot 8 was too long so he said it was okay to remove the narrative "Available now in stores and the nintendo  shop" because it is already written down as text on the screen. Lastly, he advised to make the advert a little shorter in time.