Podcast Social Media & Advertisements

 This post was originally made by teammate, Kanna.

Research 

In this digital age, many organizations made use of social medias to promote their products to a bigger audience. Social media allows organizations to connect and engage with potential audiences. Social medias also can help them build their brand identity.

I chose to research about Instagram as it is one of the most famous social media these days. I took a look at a few podcast instagram accounts. 

The first one is an Indonesian Comedy-Horror podcast, Podcast Malam Kliwon. They upload a preview of their newest episode in their instagram feeds to inform listeners that a new episode has been uploaded.

They also used the instagram story and highlights feature to promote their merchandises and collaborations.

Next, I scrolled through DIVE Studio's instagram account. DIVE Studios is a podcast production company creating audios related to the culture and society. They consistently upload instagram posts and stories every time a new podcast is released. They also post pictures of their upcoming guest stars to keep fans excited. They made use of instagram reels to upload short vertical clips of their viewable podcast to attract more audiences.

Layout testing

Here is a fake instagram layout made by my friend Erina with the website Canva.

Instagram Stories and Highlights

I uploaded several instagram stories to promote new episode of the podcast. I also put up a question and answer box for listeners to give their suggestion for the next case they want us to discuss to create Prosumerism. Other than that I created a mini voting box for the audiences to vote on who they think is the real killer of The Black Dahlia case to make our contents more interactive for our audiences.

I organized the story posts I uploaded into several Instagram highlights. 'Welcome!' is for general informations regarding our podcast for new listeners, then I made highlights for each case so listeners can view the stories we uploaded even after 24 hours and so they can find them easily.

I used similar backgrounds for every instagram story to make our branding memorable to the audiences.

 

I also encourage our audience to send feedback to our DM through our story to make sure that we fulfill our audiences' demand. It is also to show that we care about our listeners and build our brand value.

Prior to posting the instagram posts, I planned out the color scheme (black, white with a hint of red) to create a consistent and aesthetically pleasing layout. I posted notices about new episodes and also upcoming episodes to keep audiences excited and aware of new contents. I created posts with fun facts about the two cases to keep audiences interested in the cases.

Me and my teammate Kimi worked together to make the previews of each episode to give our followers a sneak peek of how our podcast sounds. I posted the previews as reels as they're able to boost engagements. Reels are able to reach non-followers by with their algorithm which allows us to reach more niche viewers. The reels will be shown to people with similar interest and a close geographical area.

I used the website Canva to design the image and my teammate Kimi combined the image with the audio with the software Photoshop

I used the Instagram Business Account feature which allows us to add a category for our instagram page and view our account insight in the professional dashboard.

Merchandises 

From my research, I noticed that most podcasts has their own merchandise so me and my teammate Kimi created 2 t-shirt designs with the help of this website. 

https://mockupmark.com/template/white-crew-neck-t-shirt-hanger-white-background-16225

I created promotional posts for our instagram stories and feeds like this:

I attached links to our shop website in our stories and insta bio and I used the poll feature to enable people to cast their vote on one of the t-shirt designs. It allows us to understand our audiences' preference better and it also increases interactivity between our audiences.

I used Adobe Photoshop to create the instagram story and Canva to create the post.

I gathered all of the instagram stories of the merchandise in a highlight to allow user to view it even after 24 hours.